BRAND · PRODUCT · EXPERIENCE
Turning complex challenges into clear, brands, products, and experiences.
I’m Srishti Arora, a multidisciplinary designer and design strategist. I combine visual craft, human-centered research, and systems thinking to create products, brands, and content systems people can understand and use.
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LUXURY BRAND SYSTEMS & CAMPAIGNS
SWAROVSKI
Adapting a global luxury identity across digital, retail, print and events
20+ campaign touchpoints mapped into a scalable campaign systemfor a global luxury brand.
Campaign design · Art direction · Visual storytelling
PRODUCT & EXPERIENCE DESIGN
SAATHI
Designing digital confidence for older adults in India
Research-led 0→1 product design for older adults in India from user research through prototyping to a tested mobile experience.
Research · UX/UI · Prototyping · Usability testing
EDITORIAL & DIGITAL DESIGN
ELLE MAGAZINE
Fashion, beauty, lifestyle, and luxury-brand storytelling across print and digital
Creating editorial experiences for culture-led digital audiences.
Editorial design · Typography · Image curation
INFORMATION & EDITORIAL DESIGN
DK PUBLISHING
Making complex information discoverable for young readers
Designed layouts for — The Robot Book
Featured: Goodreads · Waterstones · Barnes & Noble. Penguin Random House
Campaign design · Art direction · Visual storytelling
Designing digital confidence for older adults through 0→1 discovery research, user flows, and iterative usability testing.
Explore Saathi case study →Strategic website redesign for a historic NYC park, structuring intuitive pathways for events, volunteering, and giving.
Explore SPNA case study →Translating a global luxury identity into a scalable system across 20+ digital, retail, print, and event touchpoints.
Explore Swarovski case study →Culture, fashion, and lifestyle editorial design across print and digital formats, driven by visual pacing and typographic craft.
Explore ELLE case study →Making complex technical topics discoverable for young readers through structured editorial layouts in The Robot Book.
Explore DK Publishing case study →Thoughtful, strategic, and collaborative — design begins with understanding what matters.
WAYS I WORK
I look beyond isolated touchpoints to understand the people, contexts, constraints, and systems that shape an experience.
Based in New York, with work and study shaped by India, the UK, and the US.
BEYOND THE WORK
I’m interested in the everyday systems that shape how people feel: the way a neighborhood park brings people together, the typography of a well-used book, the flow of a transit map, or the small interaction details that make a digital tool feel considerate.
LET’S MAKE SOMETHING INTENTIONAL AND WELL MADE.