Hi, I’m Srishti—a New York–based multidisciplinary designer and design strategist. I help teams turn complex user and business challenges into brands, digital experiences, products, and services.
(Pronounced Srish-tea) (She/her)
My work sits at the intersection of visual craft, human-centered research, and systems thinking. Across brand identity, UX/UI, editorial design, service design, campaign ecosystems, and AI product concepts, I translate ideas into thoughtful, audience-relevant experiences that can scale across digital and physical touchpoints.
Previously @Swarovski, ELLE India, DK Publishing/Penguin Random House, Gensler, and New York–based community organisations.
Industries and Geographies: Fashion, Luxury, Publishing, Technology, Retail, and Community-focused organisations, with experience spanning India, the UK, and the US.
How I approach complex systems & craft
When people clearly understand what is happening on screen and what action comes next, anxiety drops and they can engage with genuine confidence.
A polished interface cannot rescue a fragmented workflow, unclear information architecture, or disconnected service touchpoints behind the scenes.
Details such as intentional typography, clear microcopy, predictable feedback states, and accessibility standards signal reliability to users and teams.
Design decisions must respect the cultural context, cognitive constraints, and physical environment where people actually use the product.
Work Experience
Education
Tools & Softwares
Adobe Creative Suite
Miro
Figma
