A practice between
systems, stories,
and strategy.
I translate ambiguity into visual clarity—moving from early research and direction-setting through identity, communication, and execution.
01 / BASED IN
New York / Jersey City
Working with teams and clients locally and remotely across identity, publishing, culture, education, and impact-led design.
The work
behind the work.
Each case study documents the question, the process, the system, and the decisions that shaped the final experience.
Saathi
Strategy, service design, social impact
Research, concept development, identity, system design
Open ↗Swarovski
Brand expression, campaign communication
Art direction, visual design, campaign assets
Open ↗ELLE
Editorial identity, visual storytelling
Editorial design, layouts, visual communication
Open ↗DK Publishing
Publishing, information design, visual systems
Design systems, layouts, print and digital assets
Open ↗SPNA
Community communication, brand identity
Strategy, visual identity, communication materials
Open ↗Interested in the process behind a specific project?
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