04 / CASE STUDIES
BRAND / PRODUCT / EDITORIALSelected campaign and retail design work.
IDEAS IN
PRACTICE.
Research, strategy and visual craft—explored through brand, product and editorial work.
Selected campaign and retail design work.
02 / SELECTED WORK
04 PROJECTS / BRAND · PRODUCT · EDITORIALSelected campaign and retail design work.
VIEW CASE STUDYIDEAS
IN PRACTICE.
I work from research to launch, bringing strategy, visual craft and systems thinking into one connected design process.
GLOBAL BRAND.
LOCAL EXPERIENCE.
Translating a luxury brand language across campaign, product and retail touchpoints.
Selected work exploring how visual craft and a consistent design system connect brand expression with customer experience.
Design focus
Connecting visual language, campaign communication and physical touchpoints into a coherent brand experience.
PEOPLE FIRST.
DESIGN WITH
DIRECTION.
Turning people’s needs into a clearer product journey.
Research, UX and prototyping work that brings audience understanding, problem framing and interface decisions into one connected process.
Design focus
Understanding context, bringing the problem into focus, and translating that direction into a usable experience.
STORIES WITH
A VISUAL
POINT OF VIEW.
Bringing fashion stories into focus through editorial design.
Selected layouts and visual storytelling that connect imagery, typography and pacing into an expressive reading experience.
Design focus
Balancing concept, clarity and craft through the relationship between image, type and the rhythm of a publication.
COMPLEX CONTENT.
CLEAR VISUAL
SYSTEMS.
Making information easier to navigate, understand and explore.
Publishing and information-design work that connects content hierarchy, typography and visual structure across the page.
Design focus
Creating a shared visual language that keeps complex material clear and consistent as content and reader needs evolve.
IDEAS
IN PRACTICE.
I turn complex briefs into clear brands, stories and experiences — connecting visual craft, research and systems thinking from concept to delivery.
GLOBAL BRAND.
LOCAL EXPERIENCE.
Adapting a luxury brand language across campaign, e-commerce, retail and event touchpoints.
Integrated campaign work for Swarovski India, translating global brand standards into locally resonant creative across digital, print, retail and physical spaces.
Design focus
I treated each campaign as a flexible visual toolkit — protecting Swarovski’s premium identity while adapting typography, imagery, hierarchy and cultural context across formats and moments.
COMPLEX CONTENT.
CLEAR VISUAL
SYSTEMS.
Making dense children’s non-fiction easier to navigate, understand and explore.
Editorial design for six internationally distributed DK titles, using typography, hierarchy, sequencing and page systems to turn complex science, technology and history into accessible visual stories.
Design focus
I designed repeatable page architectures and reading paths that could hold varied content while keeping each spread distinctive, accurate and print-ready for global production.
PEOPLE FIRST.
DESIGN WITH
DIRECTION.
Designing a digital-learning experience that helps older adults build confidence with everyday technology.
A research-led concept for adults aged 65+ in India, translating interviews, journeys and testing into accessible onboarding, learning flows and high-fidelity prototypes.
Design focus
I designed for confidence before competence: simplifying information hierarchy, creating supportive feedback and interaction patterns, and making family support part of the learning experience.
STORIES WITH
A VISUAL
POINT OF VIEW.
Using typography, imagery and rhythm to give fashion and culture stories a distinct editorial voice.
Print and digital editorial work for ELLE India, shaping fashion, beauty, lifestyle and culture features across 7–8 monthly issues, branded content and event materials.
Design focus
I treated each layout as an editorial environment — adapting pacing, crop, scale and type treatment to the tone of each story while maintaining clarity and publication-wide consistency.
A LIVING SYSTEM
FOR A LIVING
NEIGHBOURHOOD.
Creating a clear, adaptable identity across web, events, fundraising and public space.
A flexible brand and communications system for the Stuyvesant Park Neighborhood Association, connecting a redesigned website with email, social, event collateral, signage and large-format print.
Design focus
I simplified the website’s structure and built adaptable templates for 10+ annual programmes, helping a diverse audience find information and participate more easily across digital and physical touchpoints.
MAKING AI
FEEL MORE
HUMAN.
Exploring how AI-powered styling can become clearer, more trusted and easier to steer.
Early interaction concepts for an AI-powered virtual styling platform, shaped by competitive analysis, multi-country usability research and prototype-led partner presentations.
Design focus
I focused on making recommendations legible and onboarding more gradual, designing conversational flows that gave users a clearer sense of agency within an AI-led experience.
MAKING COMPLEX
SYSTEMS
VISIBLE.
Turning organisational insight into usable frameworks for inclusion and cultural change.
Service blueprints, co-design workshop materials and visual frameworks for Gensler’s New York studio, helping stakeholders make sense of complex experiences around psychological safety and inclusion.
Design focus
I used visual design as a facilitation tool — making invisible systems, behaviours and touchpoints visible so teams could discuss them together and identify practical opportunities for change.
RELATIONSHIPS
WITH ROOM
TO GROW.
Clarifying how a cross-generational mentoring platform can support meaningful participation over time.
User journeys, engagement models and communication recommendations for a mentoring platform serving people aged 18–65+, designed to strengthen confidence, continuity and connection.
Design focus
I mapped the experience beyond sign-up, identifying the moments where clearer expectations, communication and support could help mentors and mentees build more sustainable relationships.