Srishti Arora • New York, NY

Transforming complex ideas into elegant solutions

I design products, brands, and systems that make a difference. Strategy-driven. Research-led. Visually distinctive.

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What I Do

Strategic design across product, brand, and editorial disciplines

01

Product Design

User-centered design for digital products. From research and wireframes to interactive prototypes and launch.

  • UX/UI Design
  • User Research
  • Prototyping
  • Usability Testing
02

Brand Design

Comprehensive identity systems. Logo design, visual language, brand guidelines, and campaign systems.

  • Brand Strategy
  • Logo Design
  • Visual Systems
  • Guidelines
03

Editorial Design

Publication design and information architecture. Layout systems, typography, and visual storytelling.

  • Layout Design
  • Typography
  • Information Design
  • Publication Systems

Selected Works

A curated collection of projects across product, brand, and editorial

Saathi

Product Design & Research

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Swarovski

Luxury Brand System

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ELLE Magazine

Editorial Design

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DK Publishing

Information Design

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Brand Project

Visual Identity

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App Design

Mobile Experience

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Experience & Skills

A timeline of my professional journey and expertise

2024–Present

Senior Design Strategist

Leading design projects and brand systems for global clients

Brand Strategy Product Design Team Leadership
2022–2024

Design Strategist

Swarovski, ELLE Magazine, DK Publishing

Luxury Brands Editorial Systems Research-Led Design
2020–2022

Product & Brand Designer

Startups and mid-scale agencies

UX/UI Brand Identity Prototyping
2018–2020

Junior Designer

Learning and building foundations

Design Fundamentals Client Work Problem Solving

Core Skills

Design

UX/UI Design
Brand Design
Editorial Design

Strategy

User Research
Systems Thinking
Brand Strategy

Tools

Figma
Adobe Suite
Prototyping