Brand & Experience Designer

I help teams build products, brands and experiences that people trust.

Working across research, brand strategy, product design, and customer experience—turning complexity into clarity. 6+ years with Swarovski, DK, ELLE, and early-stage startups.

6+

Years across brand, digital, retail

3

Education hubs (London, New York, Delhi)

20+

Global brands and startups

How I work

Research-led strategy

Interviews, synthesis, stakeholder workshops and journey mapping that surface real user needs and business opportunities.

Visual systems thinking

Building scalable, coherent brand and design systems that work across touchpoints—web, print, retail, events, social.

Connected experiences

Designing across digital and physical—so brand, product, retail and customer journey all feel intentional and aligned.

Outcome-focused design

Measurable impact: +18% traffic, 80% onboarding success, +22% social reach, $93K funding raised.

Featured projects

BRAND & GTM

Swarovski India

Translating a global luxury brand identity across retail, ecommerce and event experiences for the Indian market. Developed consistent visual systems, campaign frameworks and digital touchpoints.

  • 📊 15% increase in retail footfall
  • 💻 New ecommerce platform launched
  • 🎯 Brand guidelines across 8 touchpoints

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PRODUCT & AI

Own-Kind

AI-powered fashion discovery and personal styling platform. Designed conversational UX, recommendation flows, and accessibility-first interfaces for fashion discovery.

  • 🤖 AI recommendation system designed
  • ♿ WCAG 2.1 AA accessibility
  • 📱 Conversational interface prototyping

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STRATEGY & SERVICE

Saathi

Research-led digital learning platform for adults 65+. Conducted 40+ interviews, designed low-friction onboarding and accessibility-first information architecture.

  • 👥 40+ user interviews conducted
  • ✅ 80% onboarding success rate
  • 🎓 Curriculum and flows designed

View full case study →