FASHION-MEDIA
STORYTELLING
ACROSS A GLOBAL BRAND NETWORK.
I created editorial and digital experiences for ELLE India within one of the world’s largest fashion-media networks, helping extend a premium editorial identity across print, web, social, events and brand partnerships.
A premium editorial identity, made visible across formats.
ELLE is a global fashion-media brand operating across 80 countries. Its network reports 32 million magazine readers, 100 million monthly unique visitors across 60 digital platforms, and a total global audience of 250 million.
At ELLE India, I worked across the magazine’s fashion, beauty, lifestyle and culture coverage. My role connected editorial layouts, web graphics, social content, event collateral, image research and art-direction support.
The work needed to feel current and visually distinctive while staying recognisable within ELLE’s global editorial language.
From image research to a page that feels considered.
RESEARCH THE STORY
I researched imagery, references and visual direction for fashion and beauty features, drawing from agency libraries, archives and curated visual research.
SHAPE THE PAGE
I developed editorial layouts for features and special sections, balancing typography, photography, pacing and information hierarchy.
EXTEND ACROSS TOUCHPOINTS
I translated editorial ideas into website graphics, social content, newsletters, event collateral and campaign assets.
REVIEW AS A WHOLE
Before issues went to print, I prepared board prints to review page flow, colour and visual rhythm across the complete issue.
Fashion, beauty, features and lifestyle.
I designed editorial spreads for high-profile features, working closely with photographers, stylists and editors. Each layout needed to support the story while maintaining the magazine’s premium, contemporary visual language.
Extending the magazine into digital and live moments.
Beyond the printed page, I created visual assets for ELLE India’s website, social channels, newsletters, email campaigns and digital advertising. I also designed posters, flyers, banners and brochures for fashion, beauty and health-focused events and promotions.
Building visual direction for shoots and partnerships.
I developed moodboards and visual references for product photography and client-facing shoots. This work helped align creative teams around a clear direction before production began.
I also supported art direction and reviewed the visual quality of photography for fashion, beauty and lifestyle features.
Editorial craft, extended across the brand experience.
Contributed editorial layouts and visual assets to ELLE India issues from August 2017 to January 2018.
Designed for editorial spreads, web graphics, social content, newsletters, campaigns and event collateral.
Worked within ELLE’s global fashion-media network, which reports a total global audience of 250 million.
Network figures are ELLE’s global media-platform figures, not personal audience metrics. Source: ELLE Around the World .
DK PUBLISHING ↗
Information and editorial design for young readers.