STRATEGIC THINKING. HANDS-ON DESIGN.
I design
I help teams decide what needs to come through, then give it a visual language that works across print, screen and space.
Selected experience: Swarovski · ELLE India · DK Publishing / Penguin Random House · SPNA
From campaign adaptations to editorial layouts, I work on how a brand is seen, read and recognised across formats.
Selected
work
I build identities, campaigns and digital systems that help ambitious brands become clearer, more distinctive and more memorable.
Making
meaning visible.
Luxury identity / Art direction
The challenge
How can a premium brand feel distinctive without relying on familiar luxury clichés? The concept explores a visual language built around precision, contrast and a recognisable geometric signature.
The approach
One central idea becomes a flexible system: a graphic mark, an editorial typographic voice and a set of compositions that can scale from intimate details to high-impact brand moments.