SENIOR DESIGNER
+ STRATEGIST
WORKING GLOBALLY
I DESIGN
, & for what’s next.
Senior graphic designer and design strategist working across brand identity, UX/UI, editorial, research and emerging technology.
SELECTED WORK
Designing
what comes next.
I’m Srishti — a multidisciplinary designer and design strategist working across brand, product, experience and culture.
6+ years across fashion, media, publishing, digital products and emerging technology.
ELLE
Reframing fashion stories through editorial systems, typography and visual storytelling.
Swarovski
Translating a global luxury brand into campaign, retail and digital experiences.
DK / Penguin Random House
Designing visual systems that turn complex information into accessible children's publishing.
Saathi
From research and opportunity framing to product concept, interaction design and testing.
Brand
Identity systems, art direction, campaigns, storytelling and brand experiences.
Product
UX research, product concepts, interaction design and digital design systems.
Strategy
Turning ambiguity into insights, opportunities, concepts and actionable design direction.
GTM
Connecting product, brand and customer experience from idea to launch.
I turn
ambiguity
into direction.
I’m a multidisciplinary designer and strategist helping organizations translate complex user, business and cultural challenges into products, brands and experiences.
A selection of projects spanning brand, UX, publishing, digital products and strategic design.
Building digital confidence for older adults.
Research-led product strategy and interaction design for a mobile experience helping senior citizens build digital literacy.
Making a global luxury brand tangible.
Translating brand strategy into visual systems, campaigns and customer-facing experiences.
Designing information for young minds.
Creating visual hierarchies and storytelling systems for globally distributed children's publishing.
Designing at the intersection of culture and commerce.
Editorial and digital design for a global fashion media environment.
01 — Discover
Research, interviews, market signals, cultural analysis and opportunity mapping.
02 — Define
Strategy, positioning, problem framing, experience principles and product direction.
03 — Design
Brand systems, UX/UI, visual identity, prototypes and scalable design systems.
04 — Launch
GTM narratives, campaign ecosystems, content systems and launch experiences.
05 — Align
Workshops, storytelling, stakeholder alignment and cross-functional collaboration.
06 — Scale
Systems that help teams maintain consistency as products, brands and organizations grow.
DESIGN
FOR
CHANGE.
I make brands, products and experiences for people navigating changing markets, technologies and cultures.
01 — SAATHI
Research-led product strategy and UX design exploring digital literacy for senior citizens.
02 — SWAROVSKI
Brand and campaign design for a global luxury brand across physical and digital touchpoints.
03 — ELLE
Editorial design and visual storytelling across fashion media.
04 — DK
Information design and visual storytelling for globally distributed children's publishing.
DESIGNER.
STRATEGIST.
GENERALIST.
BRAND
Identity, positioning, art direction, campaigns and visual systems.
PRODUCT
UX research, interaction design, product concepts and design systems.
STRATEGY
Opportunity framing, workshops, research and experience strategy.
GTM
Launch narratives, campaign systems and customer-facing experiences.
Designer & strategist for complex ideas.
I bring together brand, product and strategy to turn ambiguous problems into clear experiences—from early concept through launch.
Saathi
Designing a digital experience that helps older adults build confidence navigating technology.
Research → Opportunity → Product Strategy → UX/UI → Testing
View case study →Swarovski
Translating a global luxury brand into cohesive campaign and customer experiences.
Brand → Art Direction → Campaign → Digital → Retail
View case study →
ELLE
Designing editorial systems and digital storytelling for a global fashion audience.
View case study →DK / Penguin Random House
Turning complex educational content into engaging visual systems for young readers.
View case study →
Good design connects what people need with what organizations need.
01 — Understand
Research users, behaviors, markets, cultural signals and business context.
02 — Define
Find the opportunity, define the strategy and create a clear direction for the team.
03 — Make
Turn strategy into identities, interfaces, products, experiences and systems.
Six+ years moving between visual design, UX and strategic design.
University of the Arts London New York · London · Global Get in touch →