Turning strategy into clear design experiences.
MULTIDISCIPLINARY DESIGNER + STRATEGIST
I turn strategy into brand, product, and design experiences.
I work across product, brand, and editorial design—using research, systems thinking, and visual craft to make complex ideas clear, useful, and distinct.
Strategy, systems,
and visual craft.
A cross-disciplinary practice built for teams moving from ambiguity to a clear, usable, and well-articulated direction.
Multidisciplinary
designer + strategist
Bridging research, product thinking, identity systems, and editorial craft to make strategic work tangible.
0→1 product
and launch systems
From early research through a testable product direction, I shape the experience and the story teams use to bring it to market.
Parsons +
UAL London
MS Strategic Design
Parsons School of Design
MA Design Management
University of the Arts London
Brands that
hold together.
Identity systems, campaigns, visual narratives, editorial layouts, information design, and production-ready guidelines.
Built with
teams and brands.
Swarovski video
Strategy, in motion.
A selection of product, brand, editorial, and information-design work. Select a project to view the full case study.
Selected work,
in motion.
A visual index of projects across luxury campaigns, product design, editorial storytelling, and information design.
Selected projects,
explained.
A closer look at the systems, research, and visual decisions behind each project.
Swarovski
Adapting a global luxury identity across digital, retail, print, and events.
A flexible campaign system for more than 20 touchpoints across global product launches and brand moments.
Campaign design · Art direction · Visual systems
Read case studySaathi
Designing digital confidence for older adults in India.
A research-led mobile experience developed through interviews, prototypes, and usability testing.
User research · UX/UI · Prototyping · Usability testing
Read case studyELLE Magazine
Fashion, beauty, lifestyle, and luxury storytelling across print and digital.
Editorial layouts and digital storytelling systems for culture-led audiences and luxury-brand narratives.
Editorial design · Typography · Image curation
Read case studyDK Publishing
Making complex technical topics discoverable for young readers.
Layout systems for The Robot Book, translating technical information into accessible visual learning pathways.
Information design · Publication systems · Typography
Read case study