SRISHTI
ARORA®

SENIOR BRAND &
VISUAL DESIGNER

BASED IN NYC ↗ OPEN TO REMOTE / RELOCATION
THE DESIGN WORKSHOP FASHION / LIFESTYLE / CULTURE / AI STRATEGY MEETS VISUAL CRAFT

01 — A PRACTICE IN MAKING

I give ideas A POINT OF VIEW.

Brand thinking. Visual storytelling. Distinctive design. I connect strategy and craft to shape identities, campaigns, and digital experiences across fashion, lifestyle, and emerging technology.

SELECTED WORK HOW I WORK
LIVE DESIGN STUDY FIG. 01 / 03
SA—STUDIOIDENTITY EXPLORATION
a.
FORM
& feeling.
STRATEGY → IDENTITY → EXPRESSION 01 / SA
CANVAS TOOLS FIT

A system. Not just a signature.

Identities with a point of view—and room to grow.

SELECT A DISCIPLINE. CHANGE THE INK. EXPLORE THE SYSTEM.

SELECTED COLLABORATIONS

SWAROVSKI · ELLE · DK · GENSLER

MY APPROACH

Research-led. Concept-driven. Carefully crafted.

NEXT CHAPTER

Open to senior / lead design opportunities ↗

SRISHTI ARORA

SENIOR BRAND + DIGITAL DESIGNER

I turn strategy
into brand systems, campaigns and digital experiences.

I help teams decide what needs to come through, then give it a visual language that works across print, screen and space.

SELECTED WORK NEW YORK AREA
REMOTE / RELOCATION OPEN
SELECTED EXPERIENCE

Swarovski ELLE India DK Publishing SPNA

THE PRACTICE

THE IDEA.
THE FORM.
THE WHOLE PICTURE.

My starting point is brand and visual communication. Editorial craft and UX/UI research help me consider not just how the work looks, but how people read, navigate and connect with it.

01 / CORE PRACTICE

BRAND (SYSTEMS + EXPRESSION)

Give the idea a language.
Keep it recognisable.

I work across identities, campaign expressions and visual systems, connecting typography, imagery and layout across digital, print, retail and event formats.

  • VISUAL IDENTITY
  • CAMPAIGN DESIGN
  • ART DIRECTION
  • CROSS-FORMAT SYSTEMS
HOW I APPROACH IT

I start by understanding what already exists, what needs to change and who the work needs to reach. The aim is a clear visual direction that can adapt without losing its character.

02 / EDITORIAL EYE

STORY (PRINT + DIGITAL)

Help the reader
find their way in.

Editorial layouts and information design that bring structure, rhythm and a point of view to the page. My experience includes fashion media and children’s publishing.

  • TYPOGRAPHY
  • PUBLICATION DESIGN
  • IMAGE RESEARCH
  • INFORMATION DESIGN
HOW I APPROACH IT

I consider what someone notices first, how the content unfolds and where they need a pause. Type, images and hierarchy work together to support the story, not compete with it.

03 / RESEARCH + EXPERIENCE

DIGITAL (UX/UI + RESEARCH)

Make the next step
easier to understand.

Research, information architecture and interface prototyping that help turn audience needs into clearer digital experiences.

  • UX/UI DESIGN
  • USER RESEARCH
  • PROTOTYPING
  • USABILITY TESTING
HOW I APPROACH IT

I look at what people are trying to do, where they hesitate and what assumptions need testing. Flows and prototypes make those questions tangible before the design is taken further.

Different formats.
The same attention to what needs to come through.

SEE IT IN THE WORK
SELECTED WORK

THE THINKING.
THE MAKING.

Campaigns, editorial stories and digital experiences. Different audiences, with care for what needs to come through.

01 / CAMPAIGN + BRAND APPLICATION

SWAROVSKI (INDIA)

VIEW CASE STUDY

Adapting an established global visual identity for campaign and communication formats in India.

CAMPAIGN DESIGN VISUAL CONSISTENCY PRINT + DIGITAL
Open video source in a new tab
02 / EDITORIAL + DIGITAL

ELLE (INDIA)

Editorial layouts and digital graphics for fashion, beauty, lifestyle and culture.

EDITORIAL DESIGN TYPOGRAPHY IMAGE RESEARCH
VIEW CASE STUDY Video source in a new tab
03 / RESEARCH + INTERFACE DESIGN

SAATHI (PROTOTYPE)

A research-led learning prototype exploring how older adults can build confidence with everyday technology.

UX/UI RESEARCH PROTOTYPING USABILITY TESTING
VIEW CASE STUDY Video source in a new tab

03 / CASE STUDIES

BRAND / PRODUCT / EDITORIAL
01 / SWAROVSKI BRAND + CAMPAIGN

Swarovski

Adapting a global luxury identity across digital, retail, print and events.

A scalable campaign system across more than 20 brand touchpoints.

Campaign design · Art direction · Visual storytelling

VIEW CASE STUDY
02 / SAATHI PRODUCT + EXPERIENCE

Saathi

Designing digital confidence for older adults in India.

A mobile experience shaped through research, prototyping and usability testing.

Research · UX/UI · Prototyping · Usability testing

VIEW CASE STUDY
03 / ELLE EDITORIAL + DIGITAL

ELLE Magazine

Fashion, beauty, lifestyle and luxury storytelling across print and digital.

Editorial design for culture-led audiences and luxury-brand narratives.

Editorial design · Typography · Image curation

VIEW CASE STUDY
SELECTED WORK / AN OPEN COLLECTION

TAKE A
CLOSER LOOK.

Campaigns, pages, screens and the decisions connecting them.

SWIPE, SCROLL OR PICK A PROJECT ↗
CAMPAIGN + BRAND APPLICATION

SWAROVSKI INDIA

Campaign adaptations within an established global visual identity.

VIEW CASE STUDY
01 / 05