Turning complex challenges into clear brands, products, and experiences.
I’m Srishti Arora, a New York–based designer and design strategist. My practice bridges visual craft, design research, and systems thinking to shape digital products, luxury brand identities, and editorial publications.
Strategic design that turns complexity into clear brands & products.
Hi, I’m Srishti Arora—a multidisciplinary designer & design strategist. I partner with founders, luxury brands, and product teams to shape UX systems, editorial architectures, and cultural experiences.
Parsons & UAL London
MS Strategic Design (Parsons) · MA Design Management (UAL London). Grounded in design research, systems strategy, and publication craft.
DK · ELLE · Swarovski
Penguin Random House, Stuyvesant Park NYC, and culture-driven brands.
Education
MS Strategic Design, Parsons
MA Design Mgmt, UAL LondonPractice Areas
Product (UX/UI) & Systems
Brand Architecture & PrintSelect Clients
DK · Penguin Random House
SPNA Manhattan · ELLE
Multidisciplinary Designer
& Design Strategist
Turning complex challenges into clear digital products, luxury brand systems, and editorial publications through user research, systems thinking, and typography craft.
Case Studies & Systems
SWAROVSKI
Adapting a global luxury identity across digital, retail, print, and events.
20+ campaign touchpoints mapped into a scalable campaign system for a global luxury brand.
SAATHI
Designing digital confidence for older adults in India.
Research-led 0→1 product design for older adults in India from user research through prototyping to a tested mobile experience.
ELLE MAGAZINE
Fashion, beauty, lifestyle, and luxury-brand storytelling across print and digital.
Creating tactile editorial layouts and digital feature structures for culture-led audiences.
DK PUBLISHING
Making complex technical topics discoverable for young readers.
Publication layout systems for The Robot Book (Penguin Random House), structuring educational density into visual pathways.
SPNA NYC
Making it easier for a historic neighborhood to discover, support, and care for its park.
Strategic website redesign restructuring information architecture for volunteering, community events, and digital stewardship.
Turning complex challenges into clear brands, products, and experiences.
I’m Srishti Arora, a New York–based designer and design strategist. My work combines visual craft, user research, and publication architecture across digital products, luxury brand systems, and editorial design.
Case Studies & Systems
SWAROVSKI
Adapting a global luxury identity across digital, retail, print and events
20+ campaign touchpoints mapped into a scalable campaign system for a global luxury brand.
SAATHI
Designing digital confidence for older adults in India
Research-led 0→1 product design for older adults in India from user research through prototyping to a tested mobile experience.
ELLE MAGAZINE
Fashion, beauty, lifestyle, and luxury-brand storytelling across print and digital
Creating editorial experiences for culture-led digital audiences.
DK PUBLISHING
Making complex information discoverable for young readers
Designed publication layouts for The Robot Book (Penguin Random House), structuring complex diagrams into intuitive visual stories.
SPNA
Making it easier for a neighbourhood to discover, support, and care for its park
Strategic website redesign for a historic Manhattan park, creating clear pathways for event discovery, volunteer stewardship, and community giving.