SRISHTI ARORA — MULTIDISCIPLINARY DESIGNER + STRATEGIST

I turn strategy into product UX .

0→1 PRODUCT BRAND SYSTEMS EDITORIAL INFORMATION DESIGN
PRACTICE / 02

Research, systems,
and visual craft.

I work across the moments where a direction needs to become real: a product to use, a brand to recognise, or a story people can follow.

01 ROLE

Multidisciplinary
designer + strategist

Bridging research, product thinking, identity systems, and editorial craft to make strategic work tangible.

02 PRODUCT + GTM

0→1 product
and launch systems

Research UX/UI Prototypes Positioning Launch assets

From early research through a testable product direction, I shape both the experience and the story teams use to bring it to market.

03 EDUCATION

Parsons +
UAL London

MS Strategic Design
Parsons School of Design

MA Design Management
University of the Arts London

04 BRAND + EDITORIAL

Brands that
hold together.

Identity systems, campaigns, visual narratives, editorial layouts, information design, and production-ready guidelines.

05 SELECTED CLIENTS

Built with teams
and brands.

Swarovski ELLE Magazine DK Publishing Penguin Random House Saathi SPNA NYC
SELECTED WORK / 03 04 PROJECTS
01 SW
Swarovski Luxury campaigns + identity
02 SA
Saathi Product UX + user research
03 EL
ELLE Magazine Editorial + digital stories
04 DK
DK Publishing Information design + books
CASE STUDIES / 04

Selected projects,
explained.

A closer look at the research, systems, and visual decisions behind selected work.

01 / LUXURY BRAND SYSTEMS

Swarovski

Adapting a global luxury identity across digital, retail, print, and events.

A flexible campaign system for more than 20 touchpoints across global product launches and brand moments.

Campaign design · Art direction · Visual systems Read case study
02 / PRODUCT + EXPERIENCE

Saathi

Designing digital confidence for older adults in India.

A research-led mobile experience developed through interviews, prototypes, and usability testing.

User research · UX/UI · Prototyping · Usability testing Read case study
03 / EDITORIAL + DIGITAL

ELLE Magazine

Fashion, beauty, lifestyle, and luxury storytelling across print and digital.

Editorial layouts and digital storytelling systems for culture-led audiences and luxury-brand narratives.

Editorial design · Typography · Image curation Read case study
04 / INFORMATION DESIGN

DK Publishing

Making complex technical topics discoverable for young readers.

Layout systems for The Robot Book, translating technical information into accessible visual learning pathways.

Information design · Publication systems · Typography Read case study
CONTACT / 05 NEW YORK, NY

Have a complex idea
worth making clear?

I’m open to full-time roles, select freelance collaborations, and conversations about product, brand, and editorial design.

Download résumé