01 ( About · Identity ) © 2026
SRISHTI ARORA — DESIGN STRATEGIST & ART DIRECTOR

I shape thoughtful, high-impact brands, products, and structured digital experiences.

I’m Srishti, a multidisciplinary designer and design strategist based in New York. My work sits at the intersection of clarity and expression—where rigorous user research meets uncompromising typographic craft.

Holding an MS in Strategic Design & Management from Parsons School of Design and an MA in Design Management from UAL London, I partner with luxury brands, tech teams, and cultural publishers to turn complex ecosystems into clear visual narratives.

Available for select roles & commissions
02 ( Selected Works · Case Studies ) © 2022–2026
01 /

SWAROVSKI

LUXURY BRAND SYSTEMS & CAMPAIGNS
VIEW CASE STUDY ↗
02 /

SAATHI

PRODUCT & EXPERIENCE DESIGN
VIEW CASE STUDY ↗
03 /

ELLE MAGAZINE

EDITORIAL & DIGITAL DESIGN
VIEW CASE STUDY ↗
04 /

DK PUBLISHING

INFORMATION ARCHITECTURE & BOOKS
VIEW CASE STUDY ↗
03 ( Capabilities & Technical Stack ) © 2026
01 / UX & SYSTEMS

Strategic UX & Systems

End-to-end interface architecture, wireframing, component-driven design systems, and rapid prototyping rooted in qualitative research.

Figma Design Systems Prototyping User Testing
02 / BRAND & STRATEGY

Brand Identity & Strategy

Comprehensive brand architectures that extend beyond marks—defining omnichannel campaign toolkits, digital retail spaces, and creative ops.

Strategic Design Art Direction Campaign Ops Brand Guidelines
03 / EDITORIAL & PRINT

Editorial & Publication

Print architecture, book design, and high-impact digital editorial features structuring dense content into rhythmic visual hierarchy.

InDesign Typography Book Systems Print Production