ARORA NEW YORK
REMOTE • RELOCATION OPEN
I design &
Senior designer and strategist shaping research-led brand systems, AI-enabled products. Audience-facing experiences across luxury, fashion, publishing, editorial, digital products and emerging technology.
- EXPERIENCE
- 6+ YEARS PRACTICE
- CAPABILITIES
- BRAND / PRODUCT / AI
- DESIGN LENS
- RESEARCH / SYSTEMS / STORYTELLING
HOW IDEAS
TAKE SHAPE.
I work from research to launch, bringing , and into one connected design process.
Understand people, culture, context and opportunity.
I begin by finding the signals behind the brief: audience needs, lived experience, market context and the patterns worth acting on.
METHODS
Turn complexity into a clear problem, proposition and direction.
I bring research into focus—aligning goals, audiences and possibilities around a direction that teams can act on.
METHODS
Build identities, products, interfaces and experiences.
I turn direction into visible, usable design—balancing concept, clarity and craft across every meaningful touchpoint.
CAPABILITIES
Create systems that work across teams, channels and audiences.
I create practical tools, patterns and shared languages that help design stay consistent while teams, content and needs evolve.
SYSTEMS
TOOLS
I move between research, design, facilitation, prototyping, storytelling and lightweight web production as the work requires.
CONTEXT
Jersey City / NYC · Brand + Product · Publishing · Luxury · Community Design · Parsons NYC · UAL London
WHAT I BRING
Selected outcomes and practice signals.
AND EXPERIENCE DESIGN PROFESSIONAL PRACTICE
UNDERSTAND.
A selection of work across luxury, product, publishing, community and service design. Each project connects a strategic question to a visible, usable outcome.
SWAROVSKI
INDIA
Translating a global luxury brand identity across retail, e-commerce and event experiences for the Indian market.
Developed consistent visual systems, campaign frameworks and digital touchpoints for a connected brand experience.
OWN-
KIND
AI-powered fashion discovery and personal styling platform designed around conversational UX and inclusive recommendations.
Designed conversational flows, recommendation logic and accessibility-first interface patterns for fashion discovery.
SAA-
THI
Research-led digital learning platform for adults 65+, designed for low-friction onboarding and accessible information architecture.
Conducted research, translated findings into a curriculum and designed usable flows for confident digital learning.
MORE SELECTED WORK
Editorial, placemaking, publishing and community-facing projects.
ARORA JERSEY CITY, NJ
REMOTE • RELOCATION OPEN
I DESIGN &
Senior designer and strategist shaping brand systems, AI-enabled products and audience-facing experiences from insight through launch.
- EXPERIENCE
- 6+ YEARS PRACTICE
- FOCUS
- BRAND / PRODUCT / AI
- METHOD
- INSIGHT → SYSTEM → IMPACT
ARORA
SENIOR DESIGNER
+ STRATEGIST
REMOTE • RELOCATION OPEN
I DESIGN &
Senior designer and strategist building coherent brands, AI-enabled products and audience-facing experiences from insight through launch.
- FOCUS
- BRAND / PRODUCT / AI
- APPROACH
- RESEARCH → SYSTEMS → LAUNCH
- LOCATION
- NYC AREA / GLOBAL
ARORA
SENIOR DESIGNER
+ STRATEGIST
REMOTE • RELOCATION OPEN
STRATEGY, SYSTEMS & STORIES
I DESIGN , &
Senior designer and strategist building brand systems, AI-enabled products and launch experiences that connect business goals with audience needs.
