SRISHTI ARORA — DESIGN STRATEGIST

Turning complex challenges into clear brands, products, and experiences.

Multidisciplinary designer & strategist. Grounded in design research, luxury identity architecture, and systems thinking across product and publication craft.

Explore Selected Cases ↓
STATUS: AVAILABLE FOR Q4'26 ROLES & COMMISSIONS
BASED: NEW YORK CITY [EST]
DISCIPLINE: STRATEGIC DESIGN · PRODUCT · BRAND
SRISHTI ARORA — PORTFOLIO & ARCHIVE

Turning complex challenges into clear brands, products, and experiences.

Multidisciplinary designer and design strategist. Working at the intersection of UX systems, brand architecture, and publication craft.

Explore Selected Cases ↓ Résumé / CV ↗
[FEATURED SHOWCASE] ACTIVE REEL
01 / LUXURY Swarovski Global Systems ↗
02 / CAPABILITIES & PEDIGREE

Tactical Matrix & Stack

CREDENTIALS Parsons (MS) · UAL London (MA)
01

Product & UX Systems

End-to-end interface architecture, wireframing, interactive prototyping, and design systems.

Figma Design Systems Prototyping Usability Testing Information Architecture
02

Strategy & Research

Qualitative user research, ecosystem mapping, service design blueprints, and stakeholder facilitation.

Strategic Design User Interviews Journey Mapping 0→1 Discovery Design Ops
03

Brand Systems & Luxury

Identity guidelines, omnichannel campaign toolkits, digital retail environments, and creative direction.

Visual Identity Campaign Toolkits Art Direction Retail Integration Motion Direction
04

Publication & Craft

Editorial pacing, publication systems, complex typographic hierarchies, and print architecture.

Adobe InDesign Typography Architecture Editorial Systems Print Production Creative Direction
03 / INTERACTIVE VAULT

Tactile Project Index

CLICK TABS TO INSPECT ACTIVE MEDIA
SWAROVSKI · OMNICHANNEL SYSTEM View Case Study ↗
SAATHI · 0→1 ACCESSIBLE UX View Case Study ↗
ELLE MAGAZINE · DIGITAL STORYTELLING View Case Study ↗
DK PUBLISHING · PUBLICATION ARCHITECTURE View Case Study ↗
04 / SELECTED MONOGRAPHS

In-Depth Case Studies

INDEX 05 Full Case Studies · 2022–2026
01
LUXURY BRAND SYSTEMS

SWAROVSKI

Adapting a global luxury identity across digital, retail, print, and events.

20+ campaign touchpoints mapped into a scalable design system for global product launches.

Campaign design · Art direction · Visual systems
View Case Study →
02
PRODUCT & EXPERIENCE DESIGN

SAATHI

Designing digital confidence for older adults in India.

Research-led 0→1 product design for older adults in India from user research through prototyping to a tested mobile experience.

Research · UX/UI · Prototyping · Usability testing
View Case Study →
03
EDITORIAL & DIGITAL DESIGN

ELLE MAGAZINE

Fashion, beauty, lifestyle, and luxury-brand storytelling across print and digital.

Creating tactile editorial layouts and digital feature structures for culture-led audiences.

Editorial design · Typography · Image curation
View Case Study →
04
INFORMATION ARCHITECTURE

DK PUBLISHING

Making complex technical topics discoverable for young readers.

Publication layout systems for The Robot Book (Penguin Random House), structuring educational density into visual pathways.

Information design · Publication systems · Typography
View Case Study →
SPNA NYC Case Study Platform 05
COMMUNITY & WEB PLATFORM

SPNA NYC

Making it easier for a historic neighborhood to discover, support, and care for its park.

Strategic website redesign restructuring information architecture for volunteering, community events, and digital stewardship.

Website Strategy · Information Architecture · UX/UI
View Case Study →