STATUS: AVAILABLE FOR SELECT ROLES & COMMISSIONS
LOCATION: NEW YORK, NY [EST]
DISCIPLINE: PRODUCT · BRAND · SYSTEMS
SRISHTI ARORA — DESIGN STRATEGIST

Turning complex challenges into clear brands, products, and experiences.

Multidisciplinary designer & strategist. Grounded in design research, luxury identity architecture, and systems thinking across product and publication craft.

[DASHBIO INTERACTIVE STACK] HOVER CARDS TO EXPAND
01 / FOCUS: Product UX & Design Systems
02 / EXPERTISE: Brand & Campaign Architecture
03 / EDITORIAL: Information Design & Books
04 / CLIENTS: DK · ELLE · Swarovski · SPNA
SELECTED ARCHIVE

Case Studies & Systems

INDEX 05 Case Studies · 2022–2026
01
LUXURY BRAND SYSTEMS

SWAROVSKI

Adapting a global luxury identity across digital, retail, print, and events.

20+ campaign touchpoints mapped into a scalable design system for global product launches.

Campaign design · Art direction · Visual systems
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02
PRODUCT & EXPERIENCE DESIGN

SAATHI

Designing digital confidence for older adults in India.

Research-led 0→1 product design for older adults in India from user research through prototyping to a tested mobile experience.

Research · UX/UI · Prototyping · Usability testing
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03
EDITORIAL & DIGITAL DESIGN

ELLE MAGAZINE

Fashion, beauty, lifestyle, and luxury-brand storytelling across print and digital.

Creating tactile editorial layouts and digital feature structures for culture-led audiences.

Editorial design · Typography · Image curation
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04
INFORMATION ARCHITECTURE

DK PUBLISHING

Making complex technical topics discoverable for young readers.

Publication layout systems for The Robot Book (Penguin Random House), structuring educational density into visual pathways.

Information design · Publication systems · Typography
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SPNA NYC Case Study Platform 05
COMMUNITY & WEB PLATFORM

SPNA NYC

Making it easier for a historic neighborhood to discover, support, and care for its park.

Strategic website redesign restructuring information architecture for volunteering, community events, and digital stewardship.

Website Strategy · Information Architecture · UX/UI
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