Turning complex challenges into clear brands, products, and experiences.
I’m Srishti Arora, a New York–based designer and design strategist. My work bridges visual craft, design research, and systems thinking across digital products, luxury brand systems, and editorial publications.
Recent Case Studies
SWAROVSKI
Adapting a global luxury identity across digital, retail, print, and events.
20+ campaign touchpoints mapped into a scalable design system for global product launches.
SAATHI
Designing digital confidence for older adults in India.
Research-led 0→1 mobile product designed through deep user interviews, wireframing, and usability testing.
ELLE MAGAZINE
Fashion, beauty, lifestyle, and luxury storytelling across print and digital.
Tactile editorial layouts and interactive digital features designed for culture-led audiences.
DK PUBLISHING
Making complex technical topics discoverable for young readers.
Publication layout systems for The Robot Book (Penguin Random House), structuring educational density into visual pathways.
I shape digital products, brand identities, and editorial publications across Swarovski 01 , Saathi 02 , ELLE 03 , DK Books 04 , and SPNA NYC 05 .
Multidisciplinary designer & design strategist. Grounded in research from Parsons School of Design (MS) and UAL London (MA).
Explore Case Studies Archive ↓
SPNA NYC · Community Web
Adapting a global luxury identity across digital, retail, and print.
20+ campaign touchpoints mapped into a scalable design system for global product launches.
Open Case Study →Designing digital confidence for older adults in India.
Research-led 0→1 mobile interface through deep user testing and accessible visual ergonomics.
Open Case Study →Fashion, beauty, and luxury storytelling across print and digital.
Creating tactile, rhythmically paced editorial layouts and interactive features for culture-driven audiences.
Open Case Study →Making complex technical topics discoverable for young readers.
Publication layout systems for The Robot Book (Penguin Random House), structuring density into visual pathways.
Open Case Study →
Connecting a neighborhood to discover and care for its park.
Comprehensive digital redesign for volunteering, stewardship events, and community giving.
Open Case Study →