ARORA NYC
OPEN TO REMOTE / RELOCATION
I design &
Senior designer and strategist shaping research-led brand systems, AI-enabled products, and audience-facing experiences across luxury, fashion, publishing, editorial and emerging technology.
ELLE · DK · GENSLER
STRATEGY · STORYTELLING
/ LEAD ROLES
Systems that make ideas legible, memorable and full of character.
FORM
FOLLOWSFEELING.
IS A
MATERIAL.SW / CAMPAIGN STUDY
SWAROVSKI / 01
Adapting a global luxury identity into locally resonant campaigns across digital, retail, print, email and events.
MORE.
DK / PRH / 02
Making complex children’s non-fiction clear, playful and visually engaging through typography, pacing and information design.
PROGRESS
EVERY DAY.SAATHI / LEARNING SYSTEM
SAATHI / 03
A digital-learning concept for adults aged 65+ in India, designed around confidence, trust, pacing and real-life tasks.
A LIVINGCOMMUNITY
SYSTEM.VIEW ↗
SPNA / 04
Connecting communications across web, events, fundraising, public space and community programmes for a New York neighbourhood organisation.
ELLE INDIA / 05
Fashion, beauty and culture storytelling shaped through typography, imagery, rhythm and hierarchy across print and digital.
I designBRANDS
I help teams decide what needs to come through, then give it a visual language that works across print, screen and space.
Swarovski
Building an adaptable luxury campaign system across digital, retail, print, email, and events.
Adapting a global luxury identity into locally resonant campaigns that held together across every customer touchpoint.
Explore case study ↗DK Publishing
Making complex children’s non-fiction clear, playful, and visually engaging through typography, pacing, and information design.
Designing editorial systems that turn dense information into clear, visually engaging experiences.
Explore case study ↗Saathi
Designing a supportive digital-learning experience that helps older adults build confidence with everyday technology.
A digital-learning concept for adults aged 65+ in India, designed around confidence, trust, pacing, and real-life tasks.
Explore case study ↗
SPNA
Creating a living brand and communication system for a New York neighbourhood organisation.
Turning fragmented communications into an adaptable system across web, events, fundraising, public space, and community programmes.
ELLE India
Editorial design for fashion, beauty, culture, and commercial storytelling across print and digital.
Using typography, imagery, rhythm, and hierarchy to create high-craft editorial experiences for a leading fashion and culture title.
Explore case study ↗LET’S MAKE
IT CLEAR.
For a project, a role, or a conversation about design, get in touch.
Email me ↗I designBRANDS
I help teams decide what needs to come through, then give it a visual language that works across print, screen and space.
Swarovski
Adapting a global luxury identity into locally resonant campaigns that held together across every customer touchpoint.
Building an adaptable luxury campaign system across digital, retail, print, email, and events.
Explore case study ↗DK Publishing
Making complex children’s non-fiction clear, playful, and visually engaging through typography, pacing, and information design.
Designing editorial systems that turn dense information into clear, visually engaging experiences.
Explore case study ↗Saathi
A digital-learning concept for adults aged 65+ in India, designed around confidence, trust, pacing, and real-life tasks.
Designing a supportive digital-learning experience that helps older adults build confidence with everyday technology.
Explore case study ↗
↗
SPNA
Turning a fragmented set of communications into a clear, adaptable identity across web, events, fundraising, public space, and community programmes.
Creating a living brand and communication system for a New York neighbourhood organisation.
ELLE India
Using typography, imagery, rhythm, and hierarchy to create high-craft editorial experiences for a leading fashion and culture title.
Editorial design for fashion, beauty, culture, and commercial storytelling across print and digital.
Explore case study ↗LET’S MAKE
IT CLEAR.
Good work starts with a clear conversation. Tell me what you’re thinking about.
Start a conversation ↗I shape digital products, brand identities, and editorial publications across Swarovski 01 , Saathi 02 , ELLE 03 , DK Books 04 , and SPNA NYC 05 .
Multidisciplinary designer & design strategist. Grounded in research from Parsons School of Design (MS) and UAL London (MA).
Explore Case Studies Archive ↓
SPNA NYC · Community Web
Adapting a global luxury identity across digital, retail, and print.
20+ campaign touchpoints mapped into a scalable design system for global product launches.
Open Case Study →Designing digital confidence for older adults in India.
Research-led 0→1 mobile interface through deep user testing and accessible visual ergonomics.
Open Case Study →Fashion, beauty, and luxury storytelling across print and digital.
Creating tactile, rhythmically paced editorial layouts and interactive features for culture-driven audiences.
Open Case Study →Making complex technical topics discoverable for young readers.
Publication layout systems for The Robot Book (Penguin Random House), structuring density into visual pathways.
Open Case Study →
Connecting a neighborhood to discover and care for its park.
Comprehensive digital redesign for volunteering, stewardship events, and community giving.
Open Case Study →